What Smart CFO's Are Doing Differently in 2025
Five Step Guide to Financing that Protects Cash Flow
The way companies acquire equipment is changing—and fast.
With over $1.34 trillion in equipment financed across industries, CFOs are rethinking how capital gets deployed. They’re shifting away from cash-heavy purchases and turning to private capital to stay agile, protect liquidity, and stay ahead of change.
Here’s how they’re doing it.
Step 1 Reevaluate Your Lending Sources
Don’t default to your bank. Traditional financing is often slower, stricter, and misaligned with the pace of modern operations. If you’re relying on a conventional lender, now’s the time to benchmark alternatives.
Review your last 2-3 CapEx projects: How long did approvals take? What restrictions came with the financing?
Explore private capital lenders who offer faster turnaround, broader credit flexibility and full-scope financing; including soft costs.
Watch how Hera Flight financed with a private capital lender →
Step 2 Get Prequalified Before You Shop
One of the biggest slowdowns in acquiring equipment? Waiting on financing after you’ve already selected the asset. Smart CFOs are flipping the script and securing financing terms upfront.
Step 3 Take Full Advantage of Tax Benefits
Equipment financing, when structured thoughtfully, can support stronger financial performance. Many companies use leasing as part of their broader tax and accounting strategy—especially when planning around Section 179 or bonus depreciation.
Identify which of your upcoming purchases may qualify for potential tax incentives like Section 179.
Coordinate with your tax advisor or CPA to maximize the financial benefits tied to your equipment strategy
Step 4 Schedule a Consultation
No two businesses have the same capital structure, growth plans, or equipment needs. That’s why smart CFOs work with specialists who understand their industry and can build tailored financing strategies.
Schedule a free consultation to walk through your upcoming CapEx needs.
Get a clear view of what’s financeable, how terms can be structured, and how to time payments around your cash flow or tax calendar.
Explore sale-leaseback or progress funding options you may not have considered.
Step 5 Learn from CFO’s to Guide Your Strategy
Before making any financial move, smart CFOs look at what others in their industry are doing—and what’s actually working. Real-world examples show how other companies have preserved cash flow and scaled with financing.
